The National Space Organization (NSPO), established in 1991, was reorganized under the National Science and Technology Council (NSTC) and renamed Taiwan Space Agency (TASA). This reorganization marks a significant milestone in Taiwan’s space development, as it positions domestic technology to gain greater international credibility.
Imagining the future has always been a wellspring of human creativity and a coveted outlet for innovation. Despite our limited understanding of the universe at any given time, we continually strive to envision the grandest possible future. Humanity's unwavering courage in facing the unknown has driven the progress of civilization, repeatedly creating unparalleled miracles. Guided by this core philosophy, we developed the Taiwan Space Agency’s brand system around the theme "To Explore the Frontier, To Reveal the Unknown," deeply exploring the possibilities of visual expression.
To align with TASA's new mission, “To Explore the Frontier, To Reveal the Unknown,” we restructured its brand architecture through multiple internal workshops. We developed a visual identity system that reflects this mission. The underlying grid of the logo is constructed with triangles and hexagons, the most stable shapes commonly used in space infrastructure. At the heart of the identity system is a diamond, symbolizing Taiwan’s indigenous culture. Known as “The Eye of The Sky,” this diamond represents peace, guardianship, and observation, and its north-south alignment echoes the contour of the island.
We created a holistic design system by incorporating diamonds in various scales, which can be used as image masks, color blocks, or 3D objects. These graphic elements are designed to meet the needs of professional fields while remaining accessible to the public. This approach maintains precision and excellence, removing complexity, enhancing flexibility, and driving equity across government communications.
To build a cohesive brand ethos, we designed two custom typefaces: TASA Orbiter and TASA Explorer. TASA Explorer, inspired by Futura—the first typeface to land on the Moon (used on Apollo 11's metal plaque)—captures the innovative spirit and is intended for large-scale use, such as satellite numbering. TASA Orbiter reflects the agency’s professionalism with its Neo-Grotesque characteristics and is designed for everyday use across various mediums, available in display, text, and deck versions.
