MUMU is a new brand of baby porridge that pursues "authenticity". Through carefully selecting high-quality ingredients and purely additive-free cooking methods, it follows the business philosophy of "the best for babies" to provide real and delicious food that is considerate of babies.
The brand logo is based on the five elements of relaxation, graffiti, childlike fun, warmth and joy. The pronunciation of its name "MUMU" echoes the context of babies eating porridge, and the round shape conveys the product features of the full taste of baby porridge. MUMU itself does not have a fixed brand color, but uses a variety of bright and bright color gamuts to create the brand's visual style and personality. We use this structure as the basis to convey a colorful and lively tone. By developing exclusive colors for each packaging, we fully present the brand's childlike image and deepen the connection with the overall brand impression.
In the future, with the expansion of product lines, the color matching of each packaging will change according to different flavors. These colors are visual impressions associated with flavors, allowing consumers to immediately associate them with the corresponding flavors the moment they see the packaging to expand brand recognition.
We created a logical visual system from three dimensions: the convenience of cooking baby porridge, the safety of ingredients, and the richness of taste. It not only protects the growth of babies, but also provides parenting meals for the new generation of parents. Come up with the best solution.
