Local Local is an urban inspiration hub with cultural consciousness.
A remotely controllable space rooted in the local area. It's a café, an art gallery, a blank canvas, a portal to the depths of one's thoughts, a transit point to everything. We seek breakthroughs within reality, and opportunities within those breakthroughs. Local Local cherishes every moment of pause, capturing instances that transcend daily routines, and preparing for future moments of sudden inspiration. The only limit here is the prohibition against stopping your imagination. It’s a space for every free spirit to enjoy a relaxed lifestyle that is true to the present, inspiring the now, and can be enjoyed anytime, anywhere. We aim to create an urban inspiration capsule with a sense of city environment awareness and cultural consciousness.
The brand logo is formed by eight interconnected circles, making the reading of "LOCAL LOCAL" a continuous loop. We have developed a highly flexible identity system for it. The graphic can evolve into new logo variants by magnifying, shrinking, stretching, and deforming, reflecting the brand's lively and unrestrained personality. In dynamic interpretation, the eight circles revolve around the center. From different perspectives, Local Local represents the state of coffee beans swirling in a cup, the perpetual orbit of the Earth around the Sun, and our daily quest for impromptu creativity in life.
