EN/CN
In collaboration with the United Daily News, our team helped develop a publication with the depth of a book in the form of a magazine's breadth named 500Mook. Establishing a framework that hopes to, in its debut and for many more issues, lay the foundation for a thinking room for the current in this era. By publishing three covers, each featuring a unique graphic, telling one singular topic in ways that don't necessarily come in one tone. The book with Arrow examines the variability of reading culture across different communities, showcasing the flipping of wordmarks throughout the spreads. The book with crossing lines captures the concept of time in different contexts through a mix of media and dimensions. Lastly, the book of monuments concentrates thoughts from various venues, portraying directions, circulation, repetition, and explosion, —all in the imagination for an ongoing path of human beings—with the hope of contouring the outline of history that may resonate with anyone, in any form. We want to pose questions about contemporary issues without presupposing answers. To guide thinking, cultivate creativity, shift perspectives, and be influenced by trends without being constrained. Through words and images, to initiate dialogue. Much like the vision we have set for 500Mook, "Within the words today, within the world tomorrow," only through constant retrospection may we be present at times.

Client

United Daily News

Service

  • Editorial,
  • Brand Identity

Team

Creative Agency

  • Local Remote

Creative Director

  • Yi Xuan, Lu

Art Director

  • Brian Liu

Designer

  • Chen Chi, Chen

A Note from the Editor:
Navigating the Essence of Creation

In the past couple of years, we have all been caught up in various waves of digital innovation—virtual currency, NFTs, metaverse, and the diverse applications of AI—all achievable with just a few technical know-how. Yet, discourses, guidelines, and foundations regarding design, art, literature, and so forth... are gradually fading away, if not becoming less significant.

Many of the peculiar creations we see today serve the purpose of keeping our gaze on the screen for just one more second in the torrent of digital content, often described with flashy terms and not much else. Most of these creations vanish as quickly as a flick of a finger swiping the screen, but of course, this is the culture that has emerged from our times, and we have all experienced it.

In the pursuit of bringing this book to life, and through careful observation of current cultural phenomena, we have come to wonder: Is there a group of individuals who would dare to strip away the digital trappings of this era and return to the roots of creativity, starting anew? And so, we started the drafts "Culture to Future" to explore various facets of future culture through different editorial perspectives. Pondering how methods, narratives, or creativity could possibly paint another stroke to the next horizon?

One such moment was captured during an interview with photographer Fujita Haruka. She eloquently expressed that creation is, at its core, a profound reimagining of the medium of photography. Her words resonated deeply, tingling a sense of passive acceptance giving way to a remarkable surge of imagination. Just like her photographs, each frame seemingly beautiful and grandiose, conveying the existence of the unseen.

As we delve into the world of art and expression, the collaboration between London's prestigious Tate Modern and the YAGEO Foundation takes the center stage. Their joint effort brings forth a special exhibition titled "Capturing the Moment." Through the powerful mediums of painting and photography, artists have the remarkable ability to freeze a singular moment in time and reinterpret it with their unique artistic vocabulary.

From the realm of the arts in its other unfamiliar forms, we transition to the realm of culinary culture, where Peruvian chef Virgilio Martínez takes the stage with his passion in composing tales of lands and oceans in his plates, going beyond being a feast for the senses; they become a vessel for conveying the interconnectedness of our mother natural and the importance of preserving every element of it, from the soil to the rocks and stones.

These three events, each unique in their own right, offer a glimpse into the ever-evolving landscape of creativity and human expression. They remind us of the power that lies within artists and visionaries to capture moments, transcend boundaries, and ignite our imagination.

This path towards future culture is not about constructing the future with dazzling digital computations, but rather about each person moving forward with the goodness that stems from the original intention of creativity.

In our exploration of visual concepts, we observed a diverse perception of historical processes—explosions, cycles, scattering, spirals, and more. However, despite the varied processes, the occurrence of historical "events" at certain "points" is inevitable. The essence of temporal diversity lies in how these points are interconnected. Recognizing this, we visualized and overlaid these expressions, showcasing the interconnectedness of culture and time.

In further exploration, through studying the reading and writing sequences among different ethnic groups, we discovered significant variations in the perception of temporal processes across cultures. Drawing inspiration from this insight, LR seamlessly integrated this characteristic into the typographic expression, laying the foundation for the visual representation of the 500 Mook for this season.

The "Monument," as a commemorative structure, serves as a timeless symbol transcending both time and space, embodying the collective cultural memory that continues in the torrent of history, forming a link between the past and the future. In this concept, the establishment of a "Chronicle Monument" is introduced to showcase the "commemorativeness of time," allowing the pure commemoration of the existence of time to perceptibly capture the life journey of past phenomena, materials, and events.

Behind the scene of the photoshoot